Deck the Halls with a ‘SOLD’ sign:
It may sound counter-intuitive (or just plain crazy) to list your home for sale over the holiday season.
But the fact is: winter may be the best time to sell! (That’s right, no need to wait til springtime.) Yep, putting your home on the market in winter has definite advantages. Here are just a few of them:
1. The Internet is Always ‘Open for Business’
Over 90% of homebuyers begin their home search online. And the great news is: the Internet is always ‘open’ – including those winter nights of winter. Be sure to have professional photos taken that highlight your home’s best features. And, if possible, include exterior photos from other seasons.
2. Less Competition
Statistics show that during November and December, inventory of homes on the market drops by approximately 15%. That means less competition for you, allowing your home to stand out to serious buyers (and there are buyers looking to buy in every season, every month, every day)
Vacation Days Mean Buyers Have Time to House-Shop
While everyone tends to be busy with holiday preparations, they also often have more days off. Between Thanksgiving and New Year’s Day, a great many people take several vacation days. That means qualified buyers will have the time to tour homes that catch their eye.
3. Less Tire Kickers
Who wants to go outside to deal with nasty weather? Answer: certainly not those ‘just looking’. However, serious buyers will take on the blustery wind and cold temperatures to find the perfect home. Regardless of season, there will always be people going through a job change, life transition (like a new baby, marriage, etc.) or other reason they need to move ASAP.
I’d love to guide you through the process of preparing your home for a quick sale this winter (the preparation is the most important part and that’s my specialty).